How To Get A FREE Small Business Web Site

You can spend thousands of dollars to have your first web site developed (and we have clients every day that spend that much) but for ease of use, simplicity and powerful features you really can’t beat WordPress for your first web site platform.

We’ve built websites since 1995 – both scratch coding with html and css and also using the most powerful content management systems on the market.  For your first (and maybe your 100th) web site – WordPress is a far better option than starting from a blank page or spending thousands with a web development team.

WordPress is not just a single platform but instead is like an electronic set of tools that you can add pieces to and build a custom site exactly like you want.

Don’t like the way your site looks? You can totally change its appearance in a few minutes. All by yourself.  There are virtually thousands of free ‘site templates’ or the visual platform that you can use to make the site look totally different in seconds – and then change it back with a mouse click.

Need a photo gallery, ecommerce site or just a blog – WordPress has it all available.  Not to mention the hundreds of add-on features available at a mouse click – most of them completely free.

Just about anything you want to do with your online business can be done quickly, easily, and cheaply with WordPress.  And if something doesn’t work the way you expected it to you can quickly and easily remove it and try.

Sounds too good to be true! It’s not.    Almost any quality Linux based hosting company has the ability to host this fantastic free platform.

If you’re the kind of person who likes to jump in and learn things on your own you can simply purchase a hosting account and jump into the pool.

Try Our WordPress Hosting FREE For 30 days!

Cancel at any time or continue after 30 days for only $6 per month

Or – maybe you’re in a hurry and just want to have your site up and running and be ready to add your content.

We have another option – Ready-to-go WordPress installed web site packages.

This includes:

* Custom WordPress installation on our optimized Linux based web servers.
* 8 of the most popular WordPress themes pre-installed and ready to use.
* Installation of the Latest version of WordPress
* Installation and activation of our top picks of WordPress plugins – these are the same plug-ins we use to manage and profit from over 400 of our own web sites.
* Continued support for any questions or problems you are having with the site.
* Continued hosting fees billed at only $7 per month.
* (NOTE: Transfer of content from an existing website is not included, but could be done at an additional cost)

As part of our support community you’ll also receive business building tips to use to begin building a serious web presence for your business. Get started today!

Communication Is Your Key To Success

Making a one-time sale to a customer is good.  It means you’ve crossed the hurdle of creating a quality product, presenting it to an audience that is interested in buying and doing it in such a way that made them understand the value of your product or service.

However, truly successful businesses find a way to create customers for life by collecting contact information and knowing the demographics of your customer you can present valuable information to them, thus becoming the ‘expert in your field’.  By presenting yourself as the expert and proving it to them by providing quality information you become the default location for their next purchase.

The best point of contact is an email address and you should be collecting every customer (or potential customer) and using a professional autoresponder and mailing system.  The value of these systems over an ‘in house’ approach is that a greater percentage of your email will be delivered and you won’t get shutdown by your ISP for sending spam should you receive any complaints.

There are several nice options for autoresponders but most are quite expensive and not good starting points for a new business.  Three quality services that are affordable are Aweber, iContact and GetResponse.  All start at between $10 & $20 per month.  We’ve used all of them in the past but currently have moved our lists to Aweber and iContact since GetResponse upgraded their system (and broke our forms). Also note – iContact currently has a 15 day free trial. - Email Marketing Service

If you have questions about how to use either service just send us a note.

Buying Traffic For Your Web Site

Got that new site up and running but visitors? “If you build it they will come” is definitely not true in the online world. There are just too many sites out there and it’s very easy to be completely invisible to the outside world.

There are a number of options for the new site owner. First of all you’ll want to join several forums in your niche and begin to post relevant answers to other people’s questions. After several weeks you will begin to be looked at as an authority figure and you can place a link back to your web site in your signature and also your profile page on the forum. You may also find other webmasters that you can convince to put a link back to your site. Unfortunately, these all take time to see results and you really want to start making things happen quickly.

The absolute fastest (instant actually) way to get traffic to your site is to purchase it. We always recommend that our clients budget a percentage of their business development budget to some paid traffic to jumpstart their online business.
Buy Website Traffic

Pay per click is  the model used by Google, Yahoo and MSN.  In all three cases you pick search terms that you feel your site visitors would be using and bid what you’d be willing to pay per click.  This can become very expensive in a hurry and there are quite a few programs to help you optimize your pay per click campaigns.

A less risky method (and one we use on all our new sites) is to use one of the traffic services to purchase visitors to your site.  One of our current favorites is Easy Traffic and I recommend purchasing some geographically targetted traffic and also some that is targeted to your specific site niche (category).  This will get you an instant bump in Alexa rank and if you’re lucky you’ll gain a few backlinks.

Dominate Your Niche With PPC Bully

I’ll make this short and sweet.  If you’re using any Pay Per Click marketing to drive traffic to your web site you know that it’s become incredibly competitive and expensive over the last year as large numbers of people are entering the market.  Clicks that cost .05 to .10 a year ago are $1, $2, $5 and more.

If you want to win the pay per click game (and we all do) then you need an unfair advantage.

Enter the guys at PPC Bully who’ve built a system that can target valuable key word phrases that actually convert into sales.  Instead of tuning and testing for weeks and spending thousands of dollars in the process you can have a profitable, optimized pay per click campaign from the minute it launches.

It’s not cheap but with the profits it can bring you’ll see an excellent return on your investment.

Go to Fully Optimized Pay Per Click – PPC Bully

Can Submitting Articles Really Build Site Traffic?

I’ve been part of several Internet Marketing forums for years now and am still amazed to see this question come in from time to time from ‘newbies’.  By newbies I mean both new people coming into the business and also people who’ve been in this biz for a while using blackhat techniques and suddenly finding their traffic disappear because the search engines figured out what they were doing.

First of all, there’s nothing magical about article directories – it’s just another site.  The only thing important about building site traffic is the quality of the inbound links and the anchor text.  Inbound link quality is all about the importance Google or the other search engines give to the originating site.  It just so happens that several article directories have been picky about the articles they allow to be posted and in so doing Google understands that the quality of the content there is worthy of a high ranking.

So – if you can find a site that Google (or the other search engines) find desirable, and can get a link from there back to your site you have a potential gold mine.  The only thing magical about article sites is that instead of jumping through hoops to get a link back to your site from one of these gold mines – article sites allow ANYONE with a quality article to submit and get those magical links back to your site.

But here is the key…

You can spend thousands of hours writing and submitting articles and/or thousands of dollars on Pay Per Click advertising yet still not build a profitable web site.  The real question is – have you built anything of value that is even worthy of pushing traffic?  Most of the forums I belong to I operate in stealth mode and don’t even post a signature.  I do, however, enjoy clicking on other people’s signature links.  Invariably when I find someone desperately asking how to drive traffic, I’ll click on one of their links and find a site build with PLR content or ‘spun plr’ content that is truly just rubbish that can be found anywhere else.

Here’s my challenge – build a site with content that you feel is truly worthy of greatness.  Imagine that you were down to your last $1000 – then build a site that you feel would provide enough value to your visitors that it would be worthwhile for you to spend your last $1000 on pay per click to send visitors.

Use RSS Content to Automatically Update Your Web Site

One of the most powerful new tools for webmasters is the XML specification and with it the now famous RSS feed. If you’re not using RSS to either feed content from your site or feed content into your site you’re missing out on an incredible tool.

This post had some great general info about RSS

For easy site building that automatically creates an RSS feed I like to use either WordPress or Drupal CMS systems.

For this article though I’d like to talk about the ways you can pull RSS feeds into your site and use the available content.

RSS stands for ‘Really Simple Syndication’ and is really just a set of rules for organizing a block of content in the XML specification. So, all you need to do is have a script that will read that specification and then display it on your site. Thankfully, several programmers have come to your rescue.

If you are running a wordpress blog there is a simple import tab in the administrative section that will pull in any RSS feed. There are also a number of plugins available that can automate the process for you.

If you’re using a simple html web site there are a couple of options available. MagpieRSS or SimplePIE both are php scripts that with a little configuration can get you up and running. Or you can use a simple script that works very well.

For a list of some of the most popular RSS feeds available to pull into your site –…rss_feeds.html

Installing WordPress On Your Remote Hosting Account

Tutorial on installing WordPress & it’s database on a cPanel web hosting account. cPanel is the most popular control panel in the hosting world – others would work very similarly.

Why not just use Fantastico and the auto install? 1. Any changes your host makes has the possibility to break your install. 2. As you work with WordPress you’re going to want to add some plugins / themes and make changes to the original install. You might as well learn how to do it from the start. 3. When your buddy asks for help you can charge a fee to set it up for him since you’re now the expert!

Have Fun!

How To Install (and use) an FTP Program

I get a lot of emails w/some of the really basic questions about sites and hosting. Here’s a simple video on how to FTP your site files.  This tutorial uses the free ftp program FileZilla as it has become incredibly popular in the last few years, is easy to use and of course…  It’s FREE!

Create Your Online Business Today!

Did you know that older domains and web sites are given priority in the search engine algorythms?  Does that mean that if you are new to the internet that you don’t have a chance?  No, of course not.  It does mean that the sooner you get started the better off you’ll be in the coming months / years.

Several years ago I decided to start buying domain names as I thought that they would become valuable over the next couple of years.  Every time I’d become interested in a subject or hobby I would purchase 5 or 6 domain names relating to that topic.  Today I have almost 500 domains just from buying a couple at a time – many of which are 3, 4 and 5 years old.  The search engines love these domains and as I develop them one at a time they rise to the top of the search engines fairly quickly.

What does that mean to you?  I’m encouraging you to do the same thing – start today!  At $10 or so each you can afford to pick a couple that you like and start to think about how you can develop a site around them.

Built into almost every hosting package today is the ability to install a wordpress blog.  This is the simplest way to get a web site started and you can simply write an article every time you think of something new and interesting about your topic.  If you’re uncomfortable installing wordpress we’ll be glad to do it for you.

Next you’ll want to find a couple of online forums that relate to your subject.  Pick ones that are popular and allow you to put links back to your web site in the signature of your posts.  Now every time you post in the forum you’ll have another backlink to your site – perfect for search engine placement.

Before you know it you’ll have 5 or 10 articles on your site, the search engines will have indexed all your pages because of the backlinks and you’ll begin to pull traffic.

All that’s left is a way to monetize that traffic.

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Beware Google Easy Profits Scam

If you’ve been surfing the ‘net for any period of time you’ve seen numerous products promising hundreds of thousands or even Million dollar profits using Google adwords / adsense or some combination thereof.  Let me put your mind at ease – the days of making ‘easy’ millions with Google adsense are over.  You can still make money with Google but it’s going to take some ingenuity and creativity on your part.

Many of the programs you see advertised are hundreds or even thousands of dollars with continued subscription costs of $97 per month.  I would contend that there are indeed people making money from these programs – most notably the ones who created them!  I personally think there’s a better way to making money online.

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