I’ve been part of several Internet Marketing forums for years now and am still amazed to see this question come in from time to time from ‘newbies’.  By newbies I mean both new people coming into the business and also people who’ve been in this biz for a while using blackhat techniques and suddenly finding their traffic disappear because the search engines figured out what they were doing.

First of all, there’s nothing magical about article directories – it’s just another site.  The only thing important about building site traffic is the quality of the inbound links and the anchor text.  Inbound link quality is all about the importance Google or the other search engines give to the originating site.  It just so happens that several article directories have been picky about the articles they allow to be posted and in so doing Google understands that the quality of the content there is worthy of a high ranking.

So – if you can find a site that Google (or the other search engines) find desirable, and can get a link from there back to your site you have a potential gold mine.  The only thing magical about article sites is that instead of jumping through hoops to get a link back to your site from one of these gold mines – article sites allow ANYONE with a quality article to submit and get those magical links back to your site.

But here is the key…

You can spend thousands of hours writing and submitting articles and/or thousands of dollars on Pay Per Click advertising yet still not build a profitable web site.  The real question is – have you built anything of value that is even worthy of pushing traffic?  Most of the forums I belong to I operate in stealth mode and don’t even post a signature.  I do, however, enjoy clicking on other people’s signature links.  Invariably when I find someone desperately asking how to drive traffic, I’ll click on one of their links and find a site build with PLR content or ‘spun plr’ content that is truly just rubbish that can be found anywhere else.

Here’s my challenge – build a site with content that you feel is truly worthy of greatness.  Imagine that you were down to your last $1000 – then build a site that you feel would provide enough value to your visitors that it would be worthwhile for you to spend your last $1000 on pay per click to send visitors.